Sawtooth Software: The Survey Software of Choice

Title Author Hits
Choice Experiments for Pharmaceutical Market Research (2015) Bryan Orme Hits: 19933
Perceptual Choice Experiments: Enhancing CBC to Get from Which to Why (2015) Super User Hits: 19832
The Random Regret Minimization Choice Modeling Paradigm: An Introduction with Empirical Tests (2014) Nathan Bryce Hits: 21405
Scale Constrained Latent Class (2013) Bryan Orme Hits: 12636
Discover-CBC: How and Why It Differs from Lighthouse Studio’s CBC Software Bryan Orme Hits: 18332
Using Choice-Based Conjoint To Assess Brand Strength and Price Sensitivity (1996) Super User Hits: 5088
Using Conjoint Analysis in Pricing Studies: Is One Price Variable Enough? (1992) Super User Hits: 4773
Getting the Most from CBC (2003) Super User Hits: 5138
History of Sawtooth Software's CBC Program (2011) Super User Hits: 3912
The Benefits of Accounting for Respondent Heterogeneity in Choice Modeling (1998) Super User Hits: 3893
Comment on Huber: Practical Suggestions for CBC Studies (2004) Super User Hits: 4084
Special Features of CBC Software for Packaged Goods and Beverage Research (2003) Super User Hits: 3783
Predicting Actual Sales with CBC: How Capturing Heterogeneity Improves Results (1999) Super User Hits: 3887
Fine-Tuning CBC and Adaptive CBC Questionnaires (2009) Super User Hits: 5656
How Many Questions Should You Ask in Choice-Based Conjoint Studies? (1996) Super User Hits: 5985
Extensions to the Analysis of Choice Studies (1997) Super User Hits: 3713
Achieving Individual-Level Predictions from CBC Data: Comparing ICE and Hierarchical Bayes (1998) Super User Hits: 3576
Learning Effects in Preference Tasks: Choice-Based Versus Standard Conjoint (1992) Super User Hits: 3787

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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