Sawtooth Software: The Survey Software of Choice

Title Author Hits
Choice Experiments for Pharmaceutical Market Research (2015) Bryan Orme Hits: 14710
Perceptual Choice Experiments: Enhancing CBC to Get from Which to Why (2015) Super User Hits: 15011
The Random Regret Minimization Choice Modeling Paradigm: An Introduction with Empirical Tests (2014) Nathan Bryce Hits: 16710
Scale Constrained Latent Class (2013) Bryan Orme Hits: 9908
Discover-CBC: How and Why It Differs from Lighthouse Studio’s CBC Software (2017) Bryan Orme Hits: 14177
Using Choice-Based Conjoint To Assess Brand Strength and Price Sensitivity (1996) Super User Hits: 4433
Using Conjoint Analysis in Pricing Studies: Is One Price Variable Enough? (1992) Super User Hits: 3951
Getting the Most from CBC (2003) Super User Hits: 4135
History of Sawtooth Software's CBC Program (2011) Super User Hits: 3175
The Benefits of Accounting for Respondent Heterogeneity in Choice Modeling (1998) Super User Hits: 3140
Comment on Huber: Practical Suggestions for CBC Studies (2004) Super User Hits: 3276
Special Features of CBC Software for Packaged Goods and Beverage Research (2003) Super User Hits: 3073
Predicting Actual Sales with CBC: How Capturing Heterogeneity Improves Results (1999) Super User Hits: 3102
Fine-Tuning CBC and Adaptive CBC Questionnaires (2009) Super User Hits: 4472
How Many Questions Should You Ask in Choice-Based Conjoint Studies? (1996) Super User Hits: 5050
Extensions to the Analysis of Choice Studies (1997) Super User Hits: 3060
Achieving Individual-Level Predictions from CBC Data: Comparing ICE and Hierarchical Bayes (1998) Super User Hits: 3042
Learning Effects in Preference Tasks: Choice-Based Versus Standard Conjoint (1992) Super User Hits: 3148

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Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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