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Title Author Hits
How Many Holdout Tasks for Model Validation (2015) Super User Hits: 12933
Which Conjoint Method Should I Use? (2014) Super User Hits: 29613
Which Conjoint Method Should I Use? (2013) Super User Hits: 18869
The Basics of Interpreting Conjoint Utilities Super User Hits: 12322
MBC Methodology Super User Hits: 12725
Understanding Conjoint Analysis in 15 Minutes (1996) Super User Hits: 6638
Managerial Overview of Conjoint Analysis (2009) Super User Hits: 5464
Understanding the Value of Conjoint Analysis (2009) Super User Hits: 4891
Which Conjoint Method Should I Use? (2009) Super User Hits: 5796
Interpreting Conjoint Analysis Data (2009) Super User Hits: 7058
A Short History of Conjoint Analysis (2009) Super User Hits: 2986
Analysis of Traditional Conjoint Using Excel: An Introductory Example (2009) Super User Hits: 6148
Introduction of Quantitative Marketing Research Solutions in a Traditional Manufacturing Firm: Practical Experiences (2009) Super User Hits: 2609
Including Holdout Choice Tasks in Conjoint Studies (2015) Super User Hits: 3869
Conducting Full-Profile Conjoint Analysis over the Internet (1998) Super User Hits: 2705
Sample Size Issues for Conjoint Analysis Studies (2009) Super User Hits: 6515
Assessing the Monetary Value of Attribute Levels with Conjoint Analysis: Warnings and Suggestions (2001) Super User Hits: 3624
Commercial Use of Conjoint Analysis in Europe: Results and Critical Reflections (1992) Super User Hits: 2433
Assessing Unacceptable Levels in Conjoint Analysis (1987) Super User Hits: 2484
Assessing the Validity of Conjoint Analysis--Continued (1997) Super User Hits: 2783
What We Have Learned from 20 Years of Conjoint Research: When to Use Self-Explicated, Graded Pairs, Full Profiles or Choice Experiments (1997) Super User Hits: 2845
Three Ways to Treat Overall Price in Conjoint Analysis (2007) Super User Hits: 3359
Conjoint Analysis: How We Got Here and Where We Are--An Update (2004) Super User Hits: 3230

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Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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