Sawtooth Software: The Survey Software of Choice

Sawtooth Software offers different conjoint analysis packages, including choice-based (discrete choice) methologies (CBC, ACBC), menu-based choice (MBC), as well as the older ratings based approaches (ACA, CVA). This paper discusses the main differences between these approaches and offers suggestions regarding applicability to different research situations.

  Download PDF   View in new window

Want to learn more about conjoint analysis? Use our Interactive Training Module to learn more.

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

Try Lighthouse Studio

  Buy Lighthouse Studio