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Title Author Hits
How Many Holdout Tasks for Model Validation (2015) Super User Hits: 20162
Which Conjoint Method Should I Use? (2014) Super User Hits: 44887
Which Conjoint Method Should I Use? (2013) Super User Hits: 26635
The Basics of Interpreting Conjoint Utilities Super User Hits: 16370
MBC Methodology Super User Hits: 25102
Understanding Conjoint Analysis in 15 Minutes (1996) Super User Hits: 9435
Managerial Overview of Conjoint Analysis (2009) Super User Hits: 7726
Understanding the Value of Conjoint Analysis (2009) Super User Hits: 6807
Which Conjoint Method Should I Use? (2009) Super User Hits: 7048
Interpreting Conjoint Analysis Data (2009) Super User Hits: 9271
A Short History of Conjoint Analysis (2009) Super User Hits: 4169
Analysis of Traditional Conjoint Using Excel: An Introductory Example (2009) Super User Hits: 8224
Introduction of Quantitative Marketing Research Solutions in a Traditional Manufacturing Firm: Practical Experiences (2009) Super User Hits: 3608
Including Holdout Choice Tasks in Conjoint Studies (2015) Super User Hits: 5392
Conducting Full-Profile Conjoint Analysis over the Internet (1998) Super User Hits: 3508
Sample Size Issues for Conjoint Analysis Studies (2009) Super User Hits: 9025
Assessing the Monetary Value of Attribute Levels with Conjoint Analysis: Warnings and Suggestions (2001) Super User Hits: 5034
Commercial Use of Conjoint Analysis in Europe: Results and Critical Reflections (1992) Super User Hits: 3505
Assessing Unacceptable Levels in Conjoint Analysis (1987) Super User Hits: 3467
Assessing the Validity of Conjoint Analysis--Continued (1997) Super User Hits: 3834
What We Have Learned from 20 Years of Conjoint Research: When to Use Self-Explicated, Graded Pairs, Full Profiles or Choice Experiments (1997) Super User Hits: 3902
Three Ways to Treat Overall Price in Conjoint Analysis (2007) Super User Hits: 4535
Conjoint Analysis: How We Got Here and Where We Are--An Update (2004) Super User Hits: 4342

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Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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