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Title Author Hits
How Many Holdout Tasks for Model Validation (2015) Super User Hits: 18555
Which Conjoint Method Should I Use? (2014) Super User Hits: 41248
Which Conjoint Method Should I Use? (2013) Super User Hits: 24740
The Basics of Interpreting Conjoint Utilities Super User Hits: 15237
MBC Methodology Super User Hits: 21913
Understanding Conjoint Analysis in 15 Minutes (1996) Super User Hits: 8619
Managerial Overview of Conjoint Analysis (2009) Super User Hits: 7161
Understanding the Value of Conjoint Analysis (2009) Super User Hits: 6261
Which Conjoint Method Should I Use? (2009) Super User Hits: 6653
Interpreting Conjoint Analysis Data (2009) Super User Hits: 8657
A Short History of Conjoint Analysis (2009) Super User Hits: 3875
Analysis of Traditional Conjoint Using Excel: An Introductory Example (2009) Super User Hits: 7655
Introduction of Quantitative Marketing Research Solutions in a Traditional Manufacturing Firm: Practical Experiences (2009) Super User Hits: 3360
Including Holdout Choice Tasks in Conjoint Studies (2015) Super User Hits: 5037
Conducting Full-Profile Conjoint Analysis over the Internet (1998) Super User Hits: 3372
Sample Size Issues for Conjoint Analysis Studies (2009) Super User Hits: 8253
Assessing the Monetary Value of Attribute Levels with Conjoint Analysis: Warnings and Suggestions (2001) Super User Hits: 4687
Commercial Use of Conjoint Analysis in Europe: Results and Critical Reflections (1992) Super User Hits: 3213
Assessing Unacceptable Levels in Conjoint Analysis (1987) Super User Hits: 3242
Assessing the Validity of Conjoint Analysis--Continued (1997) Super User Hits: 3554
What We Have Learned from 20 Years of Conjoint Research: When to Use Self-Explicated, Graded Pairs, Full Profiles or Choice Experiments (1997) Super User Hits: 3641
Three Ways to Treat Overall Price in Conjoint Analysis (2007) Super User Hits: 4239
Conjoint Analysis: How We Got Here and Where We Are--An Update (2004) Super User Hits: 4061

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Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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