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Title Author Hits
How Many Holdout Tasks for Model Validation (2015) Super User Hits: 11760
Which Conjoint Method Should I Use? (2014) Super User Hits: 26994
Which Conjoint Method Should I Use? (2013) Super User Hits: 17609
The Basics of Interpreting Conjoint Utilities Super User Hits: 11536
MBC Methodology Super User Hits: 10934
Understanding Conjoint Analysis in 15 Minutes (1996) Super User Hits: 6239
Managerial Overview of Conjoint Analysis (2009) Super User Hits: 5181
Understanding the Value of Conjoint Analysis (2009) Super User Hits: 4667
Which Conjoint Method Should I Use? (2009) Super User Hits: 5605
Interpreting Conjoint Analysis Data (2009) Super User Hits: 6775
A Short History of Conjoint Analysis (2009) Super User Hits: 2833
Analysis of Traditional Conjoint Using Excel: An Introductory Example (2009) Super User Hits: 5910
Introduction of Quantitative Marketing Research Solutions in a Traditional Manufacturing Firm: Practical Experiences (2009) Super User Hits: 2472
Including Holdout Choice Tasks in Conjoint Studies (2015) Super User Hits: 3674
Conducting Full-Profile Conjoint Analysis over the Internet (1998) Super User Hits: 2573
Sample Size Issues for Conjoint Analysis Studies (2009) Super User Hits: 6239
Assessing the Monetary Value of Attribute Levels with Conjoint Analysis: Warnings and Suggestions (2001) Super User Hits: 3467
Commercial Use of Conjoint Analysis in Europe: Results and Critical Reflections (1992) Super User Hits: 2306
Assessing Unacceptable Levels in Conjoint Analysis (1987) Super User Hits: 2359
Assessing the Validity of Conjoint Analysis--Continued (1997) Super User Hits: 2650
What We Have Learned from 20 Years of Conjoint Research: When to Use Self-Explicated, Graded Pairs, Full Profiles or Choice Experiments (1997) Super User Hits: 2711
Three Ways to Treat Overall Price in Conjoint Analysis (2007) Super User Hits: 3196
Conjoint Analysis: How We Got Here and Where We Are--An Update (2004) Super User Hits: 3088

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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