Sawtooth Software: The Survey Software of Choice

Title Author Hits
How Many Holdout Tasks for Model Validation (2015) Super User Hits: 13912
Which Conjoint Method Should I Use? (2014) Super User Hits: 31670
Which Conjoint Method Should I Use? (2013) Super User Hits: 19829
The Basics of Interpreting Conjoint Utilities Super User Hits: 12702
MBC Methodology Super User Hits: 13951
Understanding Conjoint Analysis in 15 Minutes (1996) Super User Hits: 6963
Managerial Overview of Conjoint Analysis (2009) Super User Hits: 5910
Understanding the Value of Conjoint Analysis (2009) Super User Hits: 5268
Which Conjoint Method Should I Use? (2009) Super User Hits: 5923
Interpreting Conjoint Analysis Data (2009) Super User Hits: 7225
A Short History of Conjoint Analysis (2009) Super User Hits: 3090
Analysis of Traditional Conjoint Using Excel: An Introductory Example (2009) Super User Hits: 6365
Introduction of Quantitative Marketing Research Solutions in a Traditional Manufacturing Firm: Practical Experiences (2009) Super User Hits: 2710
Including Holdout Choice Tasks in Conjoint Studies (2015) Super User Hits: 4010
Conducting Full-Profile Conjoint Analysis over the Internet (1998) Super User Hits: 2812
Sample Size Issues for Conjoint Analysis Studies (2009) Super User Hits: 6708
Assessing the Monetary Value of Attribute Levels with Conjoint Analysis: Warnings and Suggestions (2001) Super User Hits: 3743
Commercial Use of Conjoint Analysis in Europe: Results and Critical Reflections (1992) Super User Hits: 2547
Assessing Unacceptable Levels in Conjoint Analysis (1987) Super User Hits: 2599
Assessing the Validity of Conjoint Analysis--Continued (1997) Super User Hits: 2883
What We Have Learned from 20 Years of Conjoint Research: When to Use Self-Explicated, Graded Pairs, Full Profiles or Choice Experiments (1997) Super User Hits: 2961
Three Ways to Treat Overall Price in Conjoint Analysis (2007) Super User Hits: 3465
Conjoint Analysis: How We Got Here and Where We Are--An Update (2004) Super User Hits: 3341

Want to learn more about conjoint analysis? Use our Interactive Training Module to learn more.

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

Try Lighthouse Studio

  Buy Lighthouse Studio