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Choice-Based Conjoint (CBC)

CBC is the most popular conjoint-related technique in use today. Respondents are shown multiple product concepts (and an optional "None" alternative) and are simply asked which one they would choose.

Our CBC software is a component within our SSI Web suite of tools. It may be used for:

1. Paper-based interviewing
2. Web-based interviewing
3. CAPI interviewing (computers not connected to the Internet

Read more about the Choice-Based Conjoint (CBC) methodology or download the CBC Technical Paper. If you are having trouble deciding which conjoint method might be best for your specific situation, try our interactive advisor.

Base System:

• Up to 10 attributes
• Up to 15 levels per attribute (text and/or graphics)
• Up to 16 product concepts per screen
• Experimental designer for CBC questionnaire construction
• Test design module for assessing the relative efficiency of designs
• Import/Export designs to/from other software programs
• Traditional or dual-response "None"
• Single choice or allocation (chip allocation)
• Traditional or conditional price attribute
• Built-in aggregate logit routine for estimating part-worth utilities for the population or pre-defined subgroups
• Part-worth or linear continuous variable functions
• Main effect and optional first-order interactions
• SMRT software included, for conducting market simulations
• CBC/HB software included (SSI Web V8 and later), for estimating individual part-worth utilities
• CBC/LC software included (SSI Web V8 and later), for discovering segments and segment part-worth utilities

System Requirements

SSI Web supports Windows XP and later.

Server Requirements

For web-based data collection, the software works on any Windows or Unix(Linux) based server platform that supports Perl scripts (including inexpensive shared hosting solutions).

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