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Our Flagship Platform and General Interviewing Tool
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SSI Web - Our flagship platform that includes a variety of components for general interviewing (CiW), conjoint analysis (ACBC, CBC, ACA, and CVA) and MaxDiff.
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CiW - General interviewing for the SSI Web platform. Includes the following question types: select, numeric, open-end, grid, Free Format, etc. Integrates with conjoint modules within SSI Web.
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Choice-Based Conjoint (CBC) Related Products
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ACBC - Adaptive Choice-Based Conjoint - Our newest and most sophisticated approach for choice-based conjoint. Creates an interactive and customized experience for the respondent. Recommended for experienced conjoint researchers.
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CBC - Choice-Based Conjoint - Most popular conjoint method today. Choices mimic purchase process. Often used for pricing research.
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CBC Advanced Design Module - This add-on module extends the capacities and capabilities of the base CBC system, including alternative-specific designs, shelf display, and partial-profile.
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CBC/HB - Hierarchical Bayes estimation for CBC.
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CBC Latent Class Module - Latent Class estimation for CBC. For finding and modeling needs-based segments.
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Ratings-Based Conjoint Products
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ACA - Adaptive Conjoint Analysis - Computer interview customizes experience for respondent. Especially useful with many attributes.
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ACA/HB - Hierarchical Bayes estimation for ACA.
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CVA - Conjoint Value Analysis - Traditional full-profile conjoint method. For few attributes and fixed design plans. Paper-based or computer-based data collection.
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CVA/HB - Hierarchical Bayes estimation for CVA.
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Market Simulation Tools
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ASM - Advanced Simulation Module - Add-on to our powerful market simulator for automated product optimization searches.
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CCS - Client Conjoint Simulator - Affordable client version of our market simulator.
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Maximum Difference Scaling (MaxDiff)
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MaxDiff - Maximum Difference Scaling - (Best-Worst Measurement) for measuring the importance or preference of multiple items (brands, features, ad claims, political platforms, job-related factors, etc.).
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MaxDiff Designer - Maximum Difference Designer - For designing MaxDiff experiments. Does not include data collection or data analysis tools.
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MaxDiff Analyzer - Maximum Difference Analyzer - For analyzing results of MaxDiff experiments. Includes TURF simulation routine for finding optimal groups of items that appeal to/reach respondents.
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Other Analytical Tools
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CCEA - Convergent Cluster & Ensemble Analysis. For finding clusters (groups of respondents that are similar on the basis variables) using data supplied in a simple .csv file format.
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CPM - Composite Product Mapping - Creates graphical product maps using perceptions and preferences.
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HB-Reg - Hierarchical Bayes estimation for general regression-based modeling.
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Legacy Products
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Ci3 - General Windows-based CAPI interviewing program.
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SMRT - Windows-based platform that includes ACA, CBC, and CVA for conjoint analysis.
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Technical Papers
All Solutions