Sawtooth Software: The Survey Software of Choice

Sawtooth Software Color Palette

Below is the Sawtooth Software color palette. The far left column contains the color name. The top row contains the weight, from a scale of 1 to 7. The normal variation is 4. The first line of each cell contains the HTML hex color code, the second line contains the contrast ratio of the font (either white or black) against the color.

According to accessibility guidelines (https://www.w3.org/TR/WCAG20 and http://webaim.org/resources/contrastchecker) here are the acceptable contrast ranges:

  • Range: 0-21
  • Acceptable contrast: 2
  • Required by WCAG for large elements: 3
  • Required by WCAG for small text: 4.5
  1 2 3 4 5 6 7
Blue
6B8DA5
(5.98)
36617F
(6.62)
1F4A69
(9.37)
0C3451
(12.92)
082235
(16.27)
051723
(18.21)
030B12
(19.8)
Green
DCF3B6
(17.54)
CCEE96
(16.24)
A4CF60
(11.67)
80ad38
(7.95)
638F1C
(5.48)
416803
(6.55)
2F4B00
(9.87)
MidBlue
4CB1DC
(8.63)
009DE0
(6.9)
0081B8
(4.83)
006691
(6.35)
004766
(10.03)
002B3D
(14.86)
001D29
(17.39)
Cyan
5CDEFF
(13.35)
0ACEFF
(11.29)
00B4E0
(8.6)
008DB2
(5.45)
00627A
(6.94)
004152
(11.18)
002129
(16.81)
Pine
98BC8C
(9.91)
78A16B
(7.11)
568049
(4.59)
39602C
(7.28)
265019
(9.36)
143709
(13.29)
0A2501
(16.43)
Orange
FFD9AC
(15.77)
FFCA8B
(14.07)
FFB762
(12.2)
EA993A
(9.12)
CC7916
(6.31)
A25A06
(5.25)
834700
(7.33)
Mustard
FFE69C
(17.05)
FFDD7B
(15.88)
FFD352
(14.69)
F1BE28
(12.14)
CA990B
(8.07)
A07700
(5.13)
806000
(5.85)
Yellow
FFFE8D
(19.81)
FFFD6D
(19.52)
F5F243
(17.66)
E9E611
(15.79)
B7B506
(9.63)
8F8D00
(5.98)
6F6D00
(5.44)
Plum
BEA1BE
(9.03)
A17BA1
(5.86)
855385
(5.88)
6F366F
(8.63)
5B215B
(11.58)
450F45
(14.92)
340534
(17.25)
Red
FE979A
(10.11)
FD777A
(8.1)
E8494D
(5.49)
DA1D24
(5.02)
AC0E12
(7.43)
850003
(10.51)
650003
(13.51)
Gray
EBEBEB
(17.62)
D1D1D1
(13.75)
B5B5B5
(10.24)
9A9A9A
(7.46)
7E7E7E
(5.17)
606060
(6.29)
444343
(9.86)

NAME COLOR HEX RGB HSL HSB CMYK
blue4 0c3451 12, 52, 81 205, 74, 18 205, 85, 32 85, 36, 0, 68
green4 80ad38 128, 173, 56 83, 51, 45 83, 68, 68 26, 0, 68, 32
midblue4 006691 0, 102, 145 198, 100, 28 198, 100, 57 100, 30, 0, 43
cyan4 008db2 0, 141, 178 192, 100, 35 192, 100, 70 100, 21, 0, 30
pine4 39602c 57, 96, 44 105, 37, 27 105, 54, 38 41, 0, 54, 62
orange4 ea993a 234, 153, 58 32, 81, 57 32, 75, 92 0, 35, 75, 8
mustard4 f1be28 241, 190, 40 45, 88, 55 45, 83, 95 0, 21, 83, 5
yellow4 e9e611 233, 230, 17 59, 86, 49 59, 93, 91 0, 1, 93, 9
plum4 6f366f 111, 54, 111 300, 35, 32 300, 51, 44 0, 51, 0, 56
red4 da1d24 218, 29, 36 358, 77, 48 358, 87, 85 0, 87, 83, 15
gray4 9a9a9a 154, 154, 154 0, 0, 60 0, 0, 60 0, 0, 0, 40

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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Demonstrate CBC Using Only Basic Math

This survey will illustrate how Choice-Based Conjoint surveys work. It involves choosing food for dinner at a baseball game. You will take a quick 9-question CBC questionnaire, and then, using simple addition arithmetic, we will analyze your results and place the results into a "what-if" market simulator to see how your results stack up against others who have completed this survey.

Begin Demonstration