Example #8: Minimize Cost Subject to Meeting a Performance Threshold

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The researcher can search for products that minimize cost, subject to meeting a certain utility, purchase likelihood, share, revenue, or profit threshold. Building upon the previous example, the problem may be to minimize the cost of a health plan such that the average desirability (purchase likelihood model) of that plan is at least 75%. Such searches can only be done using the Exhaustive search method.

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