References

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Chapman, Chris, James L. Alford, Chad Johnson, Ron Weidemann, and Michal Lahav.  (2009), "CBC vs. ACBC: Comparing Results with Real Product Selection," Sawtooth Software Conference Proceedings, 199-206.

 

Elrod, Terry.  (2001), "Recommendations for Validation of Choice Models," Sawtooth Software Conference Proceedings, Sequim, WA.

 

Fotenos, Christopher, Jeroen Hardon, and Marco Hoogerbrugge, "ACBC Revisited," Sawtooth Software Conference Proceedings, Orem, UT.

 

Gilbride, Timothy and Greg M. Allenby (2004), "A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules," Marketing Science, 23, 3, (Summer) 391-406.

 

Hauser, John R., Ely Dahan, Michael Yee, and James Orlin (2006) "'Must Have' Aspects vs. Tradeoff Aspects in Models of Customer Decisions," Sawtooth Software Conference Proceedings, 169-181.

 

Hoogerbrugge, M. and K. van der Wagt (2006), "How Many Choice Tasks Should We Ask?" Sawtooth Software Conference Proceedings, Sequim, WA.

 

Johnson, Rich and Orme, Bryan (2007), "A New Approach to Adaptive CBC," Sawtooth Software Conference Proceedings, Sequim, WA.

 

Orme, Bryan and Rich Johnson (2008), "Testing Adaptive CBC: Shorter Questionnaires and BYO vs. 'Most Likelies'," Technical Paper Available at www.sawtoothsoftware.com.

 

 

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