Netted Shares

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This area allows you to collapse (net via summing) the shares of preference for two or more products into a single reported product concept.


An "expander icon" is available in the simulation report if you want to reveal the details of the shares of preference captured by each of the products included in the netted product.  


For example, the netted product may capture a share of preference of 30%, but if you click the "expander icon" in the report, you may see that the netted product is made up of three separate product concepts, each capturing 10%, 15%, and 5%.

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