- . -

.CHO File

- A -

A priori order

IconDefining Attributes and Levels
IconDefining Attributes and Levels

Abs (Absolute Value)

ACA

IconWhat is ACA?
IconIs ACA the Appropriate Technique?
IconWhy Conduct Market Simulations?
IconMarket Simulator Models
IconEstimating Demand Curves and Elasticities
IconPurchase Likelihood Option

ACA Algorithms

IconDetails of ACA Utility Estimation
IconChoosing the Next Paired-Comparison Question
IconUpdating Utilities During the Interview

ACA Calibration Concepts

ACA Control Parameters

ACA Customizing Importance Question

ACA Data Storage

ACA Dropping Importance Question

ACA Functions

ACA Interview Sections

ACA Overview

ACA Staying Out of Trouble

ACA Tutorial

ACA/HB

ACAAttribute

ACABest

ACACalMax

ACACalMin

ACAImportance

ACAImportance Question

ACALeastImpAttLabel

ACALeastImpAttValue

ACAMostImpAttLabel

ACAMostImpAttValue

ACAPair Question

ACAPriorsBestLevelLabel

ACAPriorsBestLevelValue

ACAPriorsWorstLevelLabel

ACAPriorsWorstLevelValue

ACARating Question

ACAStrictImportance

ACAUtility

ACAWorst

ACBC Attributes and Level Setup

ACBC Constructed Attribute Lists

ACBC Design Algorithm

IconHow Concepts Are Chosen
IconDeviation from Target Frequencies

ACBC Designing a Study

ACBC Estimation

ACBC Functions

ACBC Hands-On Tutorial

ACBC Motivation

ACBC Overview

ACBC Price Variable

ACBC Sections and Flow

ACBC Specifications

ACBC Testing and Validation

ACBCBYOLabel

ACBCBYOValue

ACBCCurrentCalibration

ACBCCurrentChoiceTask

ACBCCurrentScreener

ACBCIsMustHave

ACBCIsUnacceptable

ACBCNumCalibrations

ACBCNumChoiceTasks

ACBCNumScreenedInConcepts

ACBCNumScreeners

ACBCWinnerLabel

ACBCWinnerValue

Accumulate Data

Accumulate Paper and Pencil Data

ACD File Format

ADD

Add Merged Variables

Adding Questions

AddSorted

Admin Module

Admin Module Customization

Aggregation in CBC

AIC

AIE

AIELoopList

AIG

AIGLoopList

AIL

AILLoopList

Allocation Questions

Alternative-Specific Designs

Analysis Manager

IconAnalysis Manager
IconExport Settings (CBC, ACBC, ACA, CVA)
IconExport Settings (MaxDiff)

Analyzing Conjoint Data

ANC

Anchored MaxDiff

ANE

ANELoopList

Answered

IconSystem Functions
IconMore Detail on Boolean (True/False) Functions

AreAllQuotaCellsClosed

AreAllQuotasClosed

AreAnyQuotasClosed

AreQuotaCellsClosed

Attribute Interactions

Attributes

Attributes and Levels

IconDefining Attributes and Levels
IconDefining Attributes and Levels

Auto Calibrating Attribute Variability Multiplier

- B -

Back Button Disable

Backing up

Bad Respondents

Banner

Base Case

Best-worst CBC

BlockPosition

Boolean functions

BooleanToNumber(Boolean)

Branching

Browser

IconBrowser Settings
IconSystem Functions

BYOCondText

- C -

CALIB Program

IconMarket Simulator Models
IconPurchase Likelihood Option

Calibration Concepts

IconMarket Simulator Models
IconPurchase Likelihood Option

Cannabilism

CAPI Interviewing

CBC

IconWhy Conduct Market Simulations?
IconTypical Questions for Choice Simulators
IconThe Red-Bus/Blue-Bus Problem
IconThe "None" Weight
IconEstimating Demand Curves and Elasticities
IconDesigning Products to Appeal to Unique Market Segments

CBC Functions

CBC Introduction

CBC Setup

IconDesign Settings
IconCBC Format Options

CBC Tutorial

CBC/HB

IconMaxDiff Analysis Using CBC/HB v5.x
IconMarket Simulator Models
IconPurchase Likelihood Option

CBC: Overview

CBCAttributeLabel

CBCAttributeValue

CBCCurrentTask

CBCDesignConceptValue

CBCDesignLevelText

CBCDesignLevelValue

CBCNone

CBCTotalTasks

CBCVersion

Ceiling

Changes After Fielding Begins

Checkbox (Free Format)

Check-Box Questions

CheckSelect

IconSystem Functions
IconAdditional Details on Certain Functions

Chip Allocation Questions

CHO File

Cho file export ACBC

CHO File Format

CHS File Format

Cluster Analysis

Composing Constant Sum Questions

Composing Grid Questions

Composing Numeric Questions

Composing Open-end Questions

Composing Questionnaires

Composing Questions

Composing Ranking Questions

Composing Select Questions

Composing Start Question

Composing Text Questions

Conditional Display in CBC

Conditional Display in CVA

Conditional Graphics in ACBC

Conditional Pricing in CBC

Conditional Pricing in CVA

Conditional Relationships (CBC/Web only)

Confidence Interval

Constant sum CBC

Constant Sum Questions

Constraints

Constraints in CVA/HB

Constructed Lists

IconList Building
IconList Functions

Cookies

Copying Questions

Copying Questions across Studies

Cost

Cost Data

Costs

Counting analysis

Counting Analysis for ACBC

Counting Analysis in MaxDiff

Counting Data Fields

Counts

Creating Passwords

Cross-Elasticities

Cross-Elasticity Effects

CSS

CSS hooks

Custom CBC Questions

Custom Pricing

IconConditional Pricing for CBC
IconConditional Pricing for CVA

Customized MaxDiff Questionnaires

Customizing Admin Module

CVA

IconWhy Conduct Market Simulations?
IconMarket Simulator Models
IconEstimating Demand Curves and Elasticities
IconPurchase Likelihood Option

CVA Design Strategy

CVA Designer

CVA Functions

CVA Tutorial and Example

CVA Utility Estimation

CVA/HB (Hierarchical Bayes) for CVA

CVAVersion

- D -

Data

Data Fields

IconHow License Sizes are Counted
IconSystem Data Fields

Data Generator

Data Management (in Field)

Database

Database tables

Debug

Decimal Point Character

D-Efficiency in CVA

Demand Curves

IconTypical Questions for Choice Simulators
IconEstimating Demand Curves and Elasticities

Design Efficiency

IconTesting the CBC Design
IconRobustness of MaxDiff Designs to Prohibitions

Designing a CBC Study

Designing MaxDiff Studies

Displaying a Progress Bar

Displaying Previous Responses

DisplayListLabels

DisplayTotal

IconSystem Functions
IconAdditional Details on Certain Functions

Double-Byte Characters

Downloading Data

Downloading Password Reports

Dual-Response None

Dummy Coding

- E -

Effective Sample Size

Effects coding

Efficiency

Elasticities

Email

IconHow Respondents Access the Web Survey
IconRespondent Access to Survey

Email Invitations

EncodeForURL

Ending a Survey

Ending Surveys

ErrCursum

ErrField

ErrMax

ErrMin

Error Functions

Error Messages (for the Survey Respondent)

Error Text Field

ErrQName

ErrText

ErrTotal

Exp (Exponentiate)

Exponent

IconThe Exponent (Scale Factor)
IconMarket Simulator Models
IconExternal Effects
IconEstimating Demand Curves and Elasticities
IconShare of Preference Options

Export Job Dialog

Export Select File Type

Export Selecting Data

Exporting CBC Designs

Exporting CVA Designs

Exporting Open-End Data

External Effects

- F -

Fatigue

Files created by Lighthouse Studio

Filters

First Choice Model

IconWhat Is a Market Simulation?
IconThe Exponent (Scale Factor)
IconMarket Simulator Models
IconFirst Choice Method

Fit Statistic in MaxDiff

Fixed Choice Tasks

Floor

Font Colors

Foreign Language Studies

FormatListLabels

FormatNumber

IconMath Functions
IconAdditional Details on Certain Functions

Free Format CBC

Free Format Questions

Full Profile Conjoint

- G -

General Interviewing Tutorial

Get Data

Getting Data

Getting Started

Getting Started with ACA/Web

Getting Started with CVA

GetValue

Global Font Colors

Graphical buttons

Graphics

IconGraphics Management
IconIncluding Graphics

GraphicsPath

Grid Questions

- H -

HB Estimation

HB estimation for ACBC

HB Estimation in MaxDiff

HBU Format

Head Tag

Heterogeneity

Hidden Variables (Free Format)

Hierarchical Bayes

IconPreparing Conjoint Data for Analysis
IconACA/HB Estimation
IconWhy Conduct Market Simulations?

Hierarchical Bayes Analysis

Holdout Choice Tasks

IconSpecifying Fixed or Holdout Tasks
IconB: Holdout Choice Tasks in Conjoint Studies

Holdout Tasks in CVA

Holdouts

IconThe Exponent (Scale Factor)
IconMarket Simulator Models

Holdouts in CVA

HTML Cheat-Sheet

HTML Elements

- I -

ICE

IconWhy Conduct Market Simulations?
IconPurchase Likelihood Option

IIA

IconThe Red-Bus/Blue-Bus Problem
IconMarket Simulator Models
IconThe "None" Weight

Images

IconGraphics Management
IconIncluding Graphics

Importance Question

Importance Strict

Importances

Importing CBC Designs

Importing Conjoint Data

Importing CVA Designs

Importing Passwords from Text File

Incompletes Report

Inline Scripting

INSERT

Installing Survey on Web

IconHosting Management
IconManual Upload to Server

Interaction Effects

Interaction Effects in ACBC

Interaction Effects in CVA

Interactions

International Surveys

Internationalization

Interpolation

IconInterpolating between Levels
IconC: How the Simulator Interpolates between Levels

Interpreting Conjoint Results

Intro to Free Format

Invitations

IconHow Respondents Access the Web Survey
IconRespondent Access to Survey

IPAddress

IsAlphaNumeric

Isnumber

IconString Functions
IconMore Detail on Boolean (True/False) Functions

IsQuotaCellOpen

Item List in MaxDiff

- J -

Javascript

IconJavaScript in Lighthouse Studio
IconSystem Functions
IconMore Detail on Boolean (True/False) Functions

Javascript Turning Off

JavaScript Verification

JQuery

- L -

Label

Latent Class

IconPreparing Conjoint Data for Analysis
IconMaxDiff Analysis Using Latent Class v4
IconWhy Conduct Market Simulations?
IconDesigning Products to Appeal to Unique Market Segments
IconD: How the Simulator Uses Latent Class Data

Length

Level Prohibitions

IconSpecifying Prohibitions
IconSpecifying Prohibitions in ACA

Level Values

License Sizes

Lightshouse Settings

Limbo data

IconBacking Up and "Limbo" Data
IconDatabase

Line Extensions

Linear Dependency

Linear Terms

LinkButton

Linking Surveys

Linking to other surveys

List Building

IconList Building
IconSawtooth Script

List Building Functions

ListHasParentItem

ListHasParentMember

ListLabel

ListLabelsArray

ListMax

ListMin

ListValue

ListValuesArray

Ln (Natural Log)

Log10 (Log Base-10)

Logging On

Logit analysis

Logit Model

Loop functions

LoopIteration

LoopLabel

Loops

LoopValue

- M -

Marginals

Market Share

IconWhy Conduct Market Simulations?
IconThe Exponent (Scale Factor)
IconExternal Effects

Market Shares

Math Functions

MaxDiff Designs

MaxDiff Functions

MaxDiff Introduction

IconIntroduction
IconMotivation for MaxDiff
IconWhat is MaxDiff?

MaxDiff Items

MaxDiff Latent Class Analysis

MaxDiff Logit Analysis

MaxDiff Motivation

MaxDiff Paper-and-Pencil Studies

MaxDiff Questions

MaxDiff Scores on-the-fly

MaxDiff Tutorial

MaxDiffDesignLabel

MaxDiffDesignValue

MaxDiffRankAttLabel

MaxDiffRankAttValue

MaxDiffScore

Merge Rows

Merged fields

IconIntroduction to Passwords
IconMerged Fields

Method of Paired Comparisons

Mid

Midpoints Formula

Mixed Approach

Monotone regression for ACBC

Monotone Regression in CVA

Moving Data into SMRT

Must-Haves (ACBC)

- N -

Naming Questions

New Lighthouse Study

New Product Introduction

Next and Previous buttons

None Concept

None threshold in ACBC

None Weight

Null Levels

NumberToBoolean

NumberToString

NumChecked

Numeric Questions

- O -

OLS in CVA

One-Click Access to Survey

Online Simulator

Open-End Questions

OperatingSystem

Optimization

Other Specify Responses

- P -

Page Breaks

Page Headers and Footers

PageNumber

PageTime

IconSystem Functions
IconAdditional Details on Certain Functions

Paintbrush Icon

Paired Comparisons MPC

Pairs

Pairs (how many)

Pairwise Comparison in CVA

IconIntroduction to CVA
IconIntroduction to CVA Questionnaires

Paper-and-Pencil in CBC

Paper-and-Pencil Studies in CVA

Part Worths

IconComputing Utilities and Analyzing ACA Data
IconA: Interpreting Conjoint Analysis Data

Partial-Profile Designs

Part-worth Utilities

Pass-In Fields

IconIntroduction to Passwords
IconPass-In Fields

Password Importing from Text File

Password Report

Passwords

IconIntroduction to Passwords
IconPassword Fields
IconDatabase
IconSetting Passwords for Administrative Access

PDF File

Perl

Piping

IconList Building
IconDisplaying Responses Given to Previous Questions

Popup

IconSystem Functions
IconAdditional Details on Certain Functions

POWER

Practice Data

Precision

IconMarket Simulator Models
IconNew Product Introductions
IconRandomized First Choice

Predefined Lists

Predictive Quota Control

Pre-Qualification

Price

Price Adjustments in ACBC

Price in ACBC

IconPrice in Adaptive CBC
IconModeling the Price Function

Pricing

Pricing Studies in CBC

Pricing Studies in CVA

Print Survey

Profit

Profits

Progress Bar

ProgressBar

ProgressBarOff

ProgressBarSet

Prohibitions

IconDefining Attributes and Levels
IconSpecifying Prohibitions
IconDefining Attributes and Levels
IconSpecifying Prohibitions in ACA
IconAdvanced Prohibitions
IconNull Level Prohibitions

Prohibitions for CVA

Purchase Likelihood Model

IconMarket Simulator Models
IconPurchase Likelihood Option

Purchase Likelihoods

- Q -

Question Names

QuestionName

Quota Control

IconIntroduction to Quota Control
IconQuota Dialog
IconQuota Control Settings
IconAdvanced Quota Control Settings
IconPrequalification in Quota Control

Quota Control Functions

QuotaCellCompletes

QuotaCellLimit

QuotaCellName

QuotaCellRemaining

QuotaCellValue

Quotas Changing During Fielding

- R -

Radio (Free Format)

Radio Button Questions

RadioSelect

IconSystem Functions
IconAdditional Details on Certain Functions

RandNum

IconSystem Functions
IconGenerating Random Numbers

Random Numbers

Random Subset of Questions

IconSurvey Flow (Randomization, Skips, Loops)
IconSkip Logic

Randomize

Randomized First Choice Model

IconMarket Simulator Models
IconRandomized First Choice

Randomizing Blocks of Questions

Randomizing Pages

Randomizing Question Order

Ranking Questions

Recode

Red-Bus/Blue-Bus Problem

IconThe Red-Bus/Blue-Bus Problem
IconMarket Simulator Models

Remove

RemovePrevious

Rename Question

Resetting Survey

RespNum

Respondent Verification

Restart

IconThe Start Question
IconTerminate Questions
IconIntroduction to Passwords
IconRespondent Access to Survey
IconLinking to Sawtooth Software's Web Survey from Another Survey Program
IconDownloading Survey Data
IconTest Survey Mode

Restrictions

IconDefining Attributes and Levels
IconSpecifying Prohibitions
IconDefining Attributes and Levels
IconSpecifying Prohibitions in ACA

Revenue

Revenues

Reverse

RIC

ROUND

ROUNDTONUMBER

- S -

Sample Size

Sample Size for MaxDiff

Save Lighthouse Study As

Sawtooth Script

Scale Factor

Scale Factor Constraints

Scenarios

Score Estimation in MaxDiff

Screener Questions

Segmentation

IconMaxDiff Analysis Using Latent Class v4
IconTypical Questions for Choice Simulators
IconDesigning Products to Appeal to Unique Market Segments

Segmentation data into SMRT

Segments

IconFilters, Segments, and Weights
IconSegments/Filters within Lighthouse Studio
IconWeights within Lighthouse Studio

Select (Free Format)

Select Questions

Semantic Differential

Sensitivity Analysis

Server Installation

IconHosting Management
IconManual Upload to Server

Server-Side Problems

SetListLength

Setting Page Breaks

Setting Passwords

SetValue

IconSystem Functions
IconAdditional Details on Certain Functions

Share of Preference Model

IconThe Exponent (Scale Factor)
IconMarket Simulator Models
IconShare of Preference Options

Share of Preference with Correction for Product Similarity

Shares of Preference

Shelf-Facing Display

Shown

IconSystem Functions
IconMore Detail on Boolean (True/False) Functions

Simple Browser

Single Concept in CVA

IconIntroduction to CVA
IconIntroduction to CVA Questionnaires

Skip Logic

IconSkip Logic
IconSawtooth Script

Skip Sections

SMRT

Software Requirements

SortByLabel

SortByValue

Sparse Designs in CVA

SPSS File Export

Sqrt (Square Root)

SSI Script

Standard Error

IconMarket Simulator Models
IconNew Product Introductions

Start question

IconThe Start Question
IconStart Question Layout

Strict Importance

String Functions

StringToNumber

Study Management

Studyname

Styles

Styles Modifying

SysRand

IconSystem Functions
IconGenerating Random Numbers

System Functions

System Variables

SystemTime

- T -

Tabulating Data Online

Technical Support

Terminating Question

Test Data

Test Design (ACBC)

Test Survey

Testing CVA Designs

Testing Designs in CBC

Testing Questionnaire

Test-Retest Validity

Text (Numeric) (Free Format)

Text (Text Box) (Free Format)

Text/HTML Filler Questions

TextArea (Free Format)

TextExists

Throw Out Obvious Tasks

ToLower

Tool Tip

IconSystem Functions
IconAdditional Details on Certain Functions

Tool Tips

IconSystem Functions
IconAdditional Details on Certain Functions

ToolTip

IconSystem Functions
IconAdditional Details on Certain Functions

TotalPages

ToUpper

Tuning the Simulator

IconThe Exponent (Scale Factor)
IconShare of Preference Options
IconRandomized First Choice

- U -

Unacceptables (ACBC)

Unverified Perl

Unverified Perl in ACBC

Updating in ACA

Uploading Survey

IconHosting Management
IconManual Upload to Server

URL link

UserAgent

User-defined passwords

Utilities

IconComputing Utilities and Analyzing ACA Data
IconA: Interpreting Conjoint Analysis Data

Utilities: Feedback

Utility Constraints in ACBC

Utility Estimation in CVA

UTL File Format

- V -

Validation

Validity

IconB: Holdout Choice Tasks in Conjoint Studies
IconWhy Conduct Market Simulations?
IconMarket Simulator Models

Value

IconSystem Functions
IconQuota Control Functions

Verification

Verification (Custom JavaScript)

Versions in CVA

Viewing Data on Server

IconViewing Survey Data
IconSearch

Viewing Editing Data

Volumetric CBC

- W -

Weighting

Weights

IconFilters, Segments, and Weights
IconSegments/Filters within Standalone Choice Simulator
IconWeights within Standalone Choice Simulator

Whats New?

Write Questionnaire Dialog