Analyzing MaxDiff Data

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MaxDiff data involve choices: respondents are shown items and asked to choose among them.  This kind of data is very useful in marketing and social research applications.  The analysis involves observing the probabilities of choice for the items.  More detailed explanation than given here is available within the "MaxDiff Technical Paper," available on our website,


Four types of analysis are offered in the MaxDiff System:


Counting Analysis (for basic, topline results)

Individual-Level Score Estimation (recommended)

Aggregate Score Estimation via Logit (advanced)

Latent Class Estimation (advanced)




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