In this section, we'll discuss how to use the choice simulator to answer some common strategic questions introduced earlier:
•Given a current competitive environment, what product should I offer to maximize interest in my offering?
•What is the relative price sensitivity of different brands? If I raise my price by 10%, how will it affect my brand?
•What portfolio of products can I offer to appeal to different market segments and maximize overall share?
For the examples in this section, we'll assume the following three attributes, measured using three levels each:
The results reported in this section are fictitious and not based on any particular data set.