Creating Weighting Variables

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Often you will want to run choice simulations (or display utility reports) where the results are weighted by a continuous variable (such as a respondent weight or volume purchased).  The way to create weighting variables depends on whether you are using the choice simulator integrated within a Lighthouse Studio study (most typical usage) or whether you are using the market simulator as a standalone simulator launched by clicking Start | Sawtooth Software | Sawtooth Software Choice Simulator.


Weights Help: Choice Simulator Integrated within Lighthouse Studio (typical usage)

Weights Help: Standalone Choice Simulator


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