Create Excel Simulator

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Select the one analysis run you'd like to use in the Excel simulator you are creating.  Only one analysis run may be included per Excel simulator file you create.


Only one market simulation approach may be selected to include in the the Excel simulator file.  If you select Randomized First Choice, your client must install the Randomized First Choice Plug-In from our website (at:


If you select Randomized First Choice or Share Of Preference, you have the option to include the ability to change the exponent.


Select the maximum number of products that the simulator may use.  Users will be able to toggle off any products they wish to disable so they can simulator fewer products than the maximum number.


Select any segmentation variables to include for use as filters.

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