Analyzing Data with Online Simulator

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Although most users will likely use the market simulator build into the Lighthouse Studio interface, Sawtooth Software provides online market simulators for analyzing conjoint data and also MaxDiff.  After you compute your part-worth utilities (in the case of conjoint methods) or scores (in the case of MaxDiff) you import the .HBU, .UTL, or .CSV files directly into the online simulator for analysis.  The online simulator is a service that you purchase on a monthly or quarterly basis, depending on the needs of your project.  Many researchers find the online simulator to provide a more attractive and simple interface for clients (both internal and external).




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