ACBC Capacities

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ACBC can be used to study up to:


100 attributes

250 levels per attribute

Unlimited number of respondents


Typical studies in practice will cover about 5 to 12 attributes, with about 2 to 6 levels per attribute.  However, because the attribute list can be "constructed" (customized) for each respondent, it is possible to study many more attributes and many more levels per attribute (for example, levels of "brand") than would be prudent using traditional full-profile conjoint methods.  But whenever omitting attributes and levels from a respondent's design, some assumptions must be made, and we recommend the user carefully review the section entitled: Customized (Constructed) Attribute and Level Lists.

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