How to do an optimal product search in SMRT with null level variables

Question

We're have a conjoint design that includes 24 different on/off variables (benefits). In the design, respondents saw between 1 to 3 of those 24 benefits per product, with no benefit repeated per product. We now want to analyze the data to select the optimal combination of benefits, but choosing no more than 3 benefits. Does anyone know how we could do this in SMRT? Thank you!

Answer 1

Make a simple simulator in excel with simple loop. It won't be very extensive search with only 2K combinations, so you don't need much computational efficiency. It's very easy for simple max(util) search, and not much complicated for scenarios simulating.