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Workshops & Conferences:
CBC CONSULTING CHALLENGE WORKSHOP
March 19-20, Orlando, Florida, USA
(Sponsored by Survey Sampling International)
Aaron Hill and Brian McEwan, Sawtooth Software, and Chris Chapman, Microsoft
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Participants will create several conjoint surveys and analyze actual respondent data using a team-oriented case study approach.
A Microsoft products study will be fielded (SSI Sample) the evening after the first day, with data analyzed the second day.
Each team's final presentation will be critiqued by the instructors, including Chris Chapman of Microsoft.
Cost is $1,250.
Register for this event as part of the Sawtooth Software Conference 2012. We recommend participants also register for the main conference event,
held March 21-23.
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MENU-BASED CHOICE (MBC) SOFTWARE WORKSHOP
March 19-20, Orlando, Florida, USA
Bryan Orme and Walter Williams, Sawtooth Software
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A new type of flexible menu-based choice questionnaire is becoming more popular
over the last few years. Instead of picking one concept from available options (as in CBC),
MBC tasks allow respondents to pick from zero to multiple items from a menu.
The software takes a data processing and analysis process that can take experienced analysts from one to two weeks to do and compresses the
timeline to 1 to 2 days. Attendees
receive an evaluation copy of the software that they may use for 90 days (for non-commercial studies and evaluation purposes only).
Cost is $1,000.
Register for this event as part of the Sawtooth Software Conference 2012. We recommend participants also register for the main conference event,
held March 21-23.
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Choice Modeling Workshop
May 2-4, 2012, Huntington Beach, California
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Note: previous sessions of this workshop have filled to capacity, so we suggest
you register early to avoid disappointment!
Come for an intensive 3-day workshop and training covering three current and popular choice research
methodologies: CBC (Choice-Based Conjoint), MaxDiff (Maximum Difference Scaling), and ACBC (Adaptive CBC).
Participants will create choice surveys and analyze sample data using a team-oriented case study approach.
Attendees are expected to bring their own Laptop PC.
We're holding this event at the Shorebreak Hotel, right on the waterfront of Huntington Beach. Nearby activities
include the beach, surfing, walking/jogging boardwalk, fishing, bars, dining, and shopping.
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Outline (Class in Session 8AM to 5PM Each Day):
| Introduction to CBC |
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This session introduces participants to discrete choice (CBC) analysis through interactive, hands-on training. Attendees will also receive practical experience creating surveys in Sawtooth Software’s SSI Web system and analyzing the results.
- Conjoint methodology overview.
- Formulating attributes and levels.
- Designing conjoint experiments.
- Analyzing CBC data using Counts, Logit, Latent Class, and hierarchical Bayes (HB).
- Using market simulators to estimate preference for competitive products in market scenarios, including price sensitivity.
- Best practices / common mistakes related to CBC.
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| Intermediate CBC |
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This session builds upon concepts learned in the introductory segments of this training. We'll go beyond the basics of CBC to cover:
- Choosing among the four questionnaire design strategies: Complete Enumeration, Shortcut, Balanced Overlap, and Random.
- Prohibitions: are they universally bad? Testing the impact of modest to severe prohibitions.
- Design Testing: Quick Test vs. more advanced test using simulated respondents. How the advanced test can help with sample size decisions.
- Conditional Pricing: customizing price ranges without the use of prohibitions.
- Introduction to Partial Profile, Constant Sum, Alternative-Specific Designs.
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| MaxDiff and Adaptive CBC |
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- When to use MaxDiff vs. CBC
- Designing, programming, and analyzing MaxDiff experiments
- Brief introduction to Menu-Based Choice (MBC)
- Benefits and motivation for Adaptive CBC (ACBC)
- Designing, programming, and analyzing ACBC studies
- When to use non-adaptive CBC and Adaptive CBC (ACBC)
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Cost:
The cost for the 3-day workshop is $1,600. Breakfasts and lunches are included.
Venue:
Shorebreak Hotel
500 Pacific Coast Highway
Huntington Beach, CA 92648
Tel 714.861.4470
When corresponding with the hotel by phone or email, please inform them that you are with the Sawtooth Software group.
We have negotiated a special room rate of $179 per night (on availability basis, if booked prior to April 10). The hotel is
right on the waterfront. (Ocean view rooms are available at the promotional rate of $199, and waterfront rooms at $219, again if booked prior to April 10.)
Transportation:
The hotel is 20 minutes drive from Orange County Airport (SNA), and a 50-minute drive from Los Angeles International (LAX) airport. Taxi
fares are approximately $40 one-way from SNA and $120 one-way from LAX. You may rent a car, but the parking fee is $24 per night at the
hotel. We recommend taking a shuttle service, which is more economical than taxi. More information to follow on Shuttle services.
Registration available soon!
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Technical Papers
March 19-20, 2012 - Orlando, Florida, USA