Welcome to this interactive training module, wherein we'll introduce you to a powerful and popular marketing research method called Conjoint Analysis.

This training module is divided into eight sections. You can skip forward; otherwise, we'll start at the beginning. (Turn up your speakers to hear sound.)

Outline:

	Assessing What Buyers Want
	What is Conjoint Analysis?
	Interactive Conjoint Survey
	Attribute and Level Lists
	Interpreting Conjoint Output
	Market Simulations
	Interactive Market Simulator
	Three Main "Flavors" of Conjoint Analysis