Sawtooth Software: The Survey Software of Choice

Pedro Longart

Pedro Longart

Early in his career Pedro studied Industrial Engineering but soon after that he went into business and management. He moved to the UK in 2000 and changed his career path into management in hospitality (restaurant and hotels) and retail and then completed a BA (Hons) in Hospitality Management at the University of West London and an MBA at Kingston University.

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Paul Balcombe

Paul Balcombe

Paul is a 27 year old PhD researcher at the University of Manchester, UK, jointly based in Chemical Engineering and Economics departments and funded by the Sustainable Consumption Institute. His PhD is interdisciplinary, applying life cycle analysis with environmental valuation methods to investigate the sustainability, and consumer perceptions, of energy from microgeneration in the UK.

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Orsolya Rozsnyai

Orsolya Rozsnyai

Orsolya is currently completing her PhD at the CNAM (Conservatoire National des Arts et Métiers) a major French University in Paris, in the innovation department.

In parallel to the PhD, Orsolya is a lecturer in two French Business Schools, where she teaches Marketing Innovation, European Business Culture and Marketing Prices. She also holds an innovative project manager position in the Automobile industry.

Orsolya is currently using the CBC, CBC/HB and the market simulator modules of Sawtooth Softwares to write her PhD thesis.

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Grant Recipient Profiles

Check out the profiles of our Academic Grant Recipients.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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