Sawtooth Software: The Survey Software of Choice

Ronald Baganzi

Ronald Baganzi

Ronald Baganzi is a Ph.D. candidate of Business Administration at School of Management, Kyung Hee University, in Seoul, South Korea. His research interests are; Financial Engineering, Econometrics, Marketing research, Consumer behavior, Mobile payment research, and Internet Banking research. His current article focuses on consumer preference for smartphones in Korea. CBC package provided by Sawtooth software will help him achieve his objective.

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Liliia Ismagilova

Liliia is a 24-year-old marketing student currently completing the master’s program at National Research University Higher School of Economics (HSE), Russia. She is particularly interested in branding and value concept. In 2013 she has completed her Bachelor’s degree in Human resources management in HSE. She loves travelling and getting to know new people and their cultures. Besides she loves participate in volunteer camps abroad. For example, the last camp was about helping in organizing the Esperanzah festival in Belgium.

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Silvia Moyses-Scheingruber

Silvia is a PHD candidate at the University of Trier. She studied International Economics and Management at the Bocconi University in Milan and successfully completed a Master of Science in Economics and Business at the Erasmus School of Economics in Rotterdam. After graduation, she started working in management consulting.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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