Sawtooth Software: The Survey Software of Choice

Vera Zanger

Vera Zanger

Vera is currently completing her Master of Science in Business Administration with major in Marketing at the University of Muenster, Germany. At the moment, she is working on her Master's thesis "Measuring Willingness to Pay for Innovations – Which Method Should Be Used in Which Context?" under the supervision of Prof. Dr. Manfred Krafft of the Institute of Marketing in Muenster.

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Thomas Schönland

Thomas Schönland

Thomas is studying Economics Engineering at Karlsruhe Institute of Technology in Germany. The 26-year-old is focusing on energy economics and is especially interested in the topics of smart grids and battery storage. He is currently writing his master thesis at the Institute of Information Systems and Marketing (https://www.iism.kit.edu/) and has prior studied Business Administration at the University of Resources in Freiberg, Germany, where he finished his studies analyzing the effects of the implementation of a German-wide smart grid in his bachelor thesis.

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Lisa Theune

Lisa Theune

Lisa is a 25-year-old management student currently finishing her Mannheim Master in Management (M.Sc.) at University of Mannheim in Germany. Before she started with her master program, she obtained her Bachelor's Degree in Business Administration at Friedrich-Alexander-University Erlangen-Nuremberg in Germany.

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Nasim Dehghan Hardoroudi

Nasim Dehghan Hardoroudi

Nasim is a doctoral candidate in Management Science at Aalto University School of Business. She holds Master of Science in Quantitative Methods in Economics and Management Science. Her bachelor degree is in Applied Mathematics.

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Vanessa Heiligtag

Vanessa Heiligtag

Vanessa is a Business student with a strong Marketing focus at the University of Münster in Germany. In order to finish her Master of Science, she is currently writing her Master Thesis at the Chair of the Institute of Value-based Marketing about "Consumers' Preferences for Mobility Solutions".

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Boris Feige

Boris A. Feige

Boris is a 32-year-old Ph.D. student, working as deputy head of the Business Transformation department at the Institute of Industrial Engineering at RWTH Aachen University. He studied aeronautical engineering (B.Eng.) and Business, Management and Economics (M.Sc.). During the last 4 years, he developed the department of Business Transformation and worked in several research and consultancy projects with focus on digital and organizational transformation. Boris has its focus on the aerospace and automotive industry.

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Carla Merz

Carla Merz

Carla is 25 years old and is doing her Master of Science in Business Administration at the Philipps University in Marburg, Germany.

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Mengying Fu

Mengying Fu

Mengying Fu is one of the master students studying Transportation System at the Technical University Munich, Germany. Before that, she obtained her Bachelor’s Degree from JAMK University of Applied Sciences, Finland.

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Nam Anh Nguyen

Nam Anh Nguyen

After graduating from the University of Tuebingen with degree in International Business Administration and East Asian Studies (B.Sc.), Nam Anh started to study the Master in Management (M.Sc.) at the University of Mannheim. In the course of his studies, he also spent one year at the Tongji University in Shanghai (Mainland China) and one semester at the Queen’s University in Kingston (Canada). Upon finishing his Master’s, Nam Anh is going to work in management consulting in Munich.

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Julia Hartig

Julia Hartig

Julia is a 26-year old student at the Philipps-University of Marburg in Germany finishing her Master of Science in Business Administration and currently working on her master thesis. She holds a Bachelor’s degree (B.Sc.) in Business Administration which she also obtained at the University of Marburg.

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Grant Recipient Profiles

Check out the profiles of our Academic Grant Recipients.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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