- Category: Grant Recipients
Christopher is a Master student at the University of Augsburg, Germany finishing his thesis at the Chair of Information Systems and Management (Prof. Dr. Daniel Veit). In his studies, he focused on the major Strategy &Information including digital business models, service marketing and the sharing economy. The topic of his master thesis addresses data strategy, monetization and privacy in the connected car. His CBC study is an initial effort to compare individual preferences with regard to privacy in the acceptance of connected car services and data markets. How do individuals make decisions in the connected car? What is the role of privacy and is it a relevant part of the preference structure?