- Category: Grant Recipients
Bastian has completed his Bachelor thesis in Business Administration at University of Applied Sciences Münster. He is interested in Conjoint-Measurement and the field of consumer behavior since he joined a Marketing course of Dr. Andrew Baker when he studied a semester abroad at SDSU. In his bachelor thesis, he discovers the importance of conjoint analyses for the field of marketing research. To answer this question, he conducts two surveys on rental apartments and smartphones. For the first project, he uses the CBC and for the second the ACBC. After he collected the data, he analyzes the difference between these conjoint methods.