Sawtooth Software: The Survey Software of Choice

Florian große Schlarmann

Florian große Schlarmann

Florian große Schlarmann is a 25-year-old student from Bremen, Germany. After finishing his bachelor degree in Banking and Finance at the University of Hannover, he started his master degree in sales management at the University of Bremen. Currently he is writing his master thesis about the price willingness of private customers on current accounts in the district Vechta (Germany). In addition to that he is going to analyse the relevant criteria for private customers to decide for a certain current account.

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Dema Almeziad

Dema Almeziad
 

Deema Almeziad graduated with a BA in Economics from King Saud University in Saudi Arabia. After working as an instructor of Economics at Princess Nourah Bint Abdulrahman University, she was granted a scholarship by her university to pursue her studies. In 2014, she obtained her MSc in Environmental Economics from the University of Birmingham, UK. She, then, joined the University of St Andrews in Scotland for her Ph.D. in 2016.

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Matthias Hirschvogel

Matthias Hirschvogel

Matthias is a DBA student at Alliance Manchester Business School. He finished his German diploma in Technology and Management at the Technical University of Munich (TUM) with a research stay at ETH Zurich.

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Bastian Kuhlmann

Bastian Kuhlmann
 

Bastian has completed his Bachelor thesis in Business Administration at University of Applied Sciences Münster. He is interested in Conjoint-Measurement and the field of consumer behavior since he joined a Marketing course of Dr. Andrew Baker when he studied a semester abroad at SDSU. In his bachelor thesis, he discovers the importance of conjoint analyses for the field of marketing research. To answer this question, he conducts two surveys on rental apartments and smartphones. For the first project, he uses the CBC and for the second the ACBC. After he collected the data, he analyzes the difference between these conjoint methods.

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Felix Harmuth

Felix Harmuth
 

Felix is a 26-year-old marketing student from Düsseldorf, Germany. After finishing his bachelor degree in Business Administration from the University of Cologne, he started his master degree at the University of Münster and is currently writing his master thesis at the department of value-based marketing.

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Xinyu Cao

Xinyu Cao

Xinyu Cao is now a Ph.D. candidate in Marketing at MIT Sloan School of Management. She will join New York University Stern School of Business as an Assistant Professor of Marketing in July 2017.

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Anitta Toma

Anitta Toma

Anitta Toma is a Masters student studying Developmental Economics and International Studies at Friedrich-Alexander University Erlangen-Nuremberg in Germany. She completed her Bachelor’s degree in Global Studies at Wilfrid Laurier University in Canada.

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Jan Harst

Jan Harst

Jan is a 27-year-old business administration student currently finishing his master thesis at RWTH Aachen University in Germany.

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Vlada Pleshcheva

Vlada Pleshcheva

Vlada Pleshcheva is a PhD candidate at the Humboldt University Berlin, Germany, under the supervision of Prof. Dr. Daniel Klapper. Her research interest lies in estimating consumers’ willingness-to-pay for energy efficiency of energy-using durable goods and subsequent policy implications.

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Indrani Saran

Indrani Saran

Indrani Saran is a post-doctoral associate at the Duke Global Health Institute, working with Professor Wendy O’Meara. Her research applies economic analysis methods to better understand how patients and providers use new information to update their health beliefs and make treatment decisions. Her current work examines these issues in the context of improving malaria treatment in Kenya.

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Grant Recipient Profiles

Check out the profiles of our Academic Grant Recipients.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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