Sawtooth Software: The Survey Software of Choice

Sean Hubbard

Sean Hubbard

Sean is a PhD candidate in the Public Policy and Political Economy Program at The University of Texas at Dallas. His research interests focus on the decision processes and risk management practices of those with limited financial resources. Additionally, he is interested in incorporating knowledge of these processes and practices into policy making. 

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Thomas Bertrand

Thomas Bertrand

Thomas Bertrand is a second-year M.Sc. student in the department of Family Medicine at McGill University. Funded by the McGill University Faculty of Medicine and the Research Institute of the McGill University Health Center, his graduate research focuses on improving patient-oriented imaging technologies in cardiovascular diagnostic radiology. Thomas has a 7-year research background, and he completed a Bachelor in Honours Applied Psychology from Bishop’s University and a minor in Sociology from the University of Hawaii at Manoa.

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Christopher Holfeld

Christopher Holfeld

Christopher is a Master student at the University of Augsburg, Germany finishing his thesis at the Chair of Information Systems and Management (Prof. Dr. Daniel Veit). In his studies, he focused on the major Strategy &Information including digital business models, service marketing and the sharing economy. The topic of his master thesis addresses data strategy, monetization and privacy in the connected car. His CBC study is an initial effort to compare individual preferences with regard to privacy in the acceptance of connected car services and data markets. How do individuals make decisions in the connected car? What is the role of privacy and is it a relevant part of the preference structure?

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Grant Recipient Profiles

Check out the profiles of our Academic Grant Recipients.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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