Sawtooth Software: The Survey Software of Choice

Alvaro Enriquez & Andres Paredes

alvaro-andres

Alvaro Enriquez and Andres Paredes are completing their career in Industrial Engineering at the University San Francisco of Quito (USFQ) in Ecuador. The interest in the conjoint analysis research for their undergraduate work came up in one of the classes called New Product Development (NPD) where Conjoint Analysis (CA) is used in the process and the traditional method is applied. The lack of academic involvement in this kind of field in the country can give an opportunity to develop and improve tools like these in the industry.

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Charlene Walters

Charlene Walters

Charlene completed her PhD in Business Administration/Marketing at Northcentral University in Prescott Valley, AZ and her MBA in Management at St. Thomas University in Miami, Florida.  She is an Assistant Dean of Curriculum at Strayer University and teaches business and marketing courses there as well.

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Bonnie Simpson

Bonnie Simpson

Bonnie Simpson is currently completing her PhD in Marketing at the Haskayne School of Business at the University of Calgary.  She is a consumer behavior researcher, specializing in the field of sustainability.  Her doctoral research takes a multi-method approach to understanding consumer perceptions of sustainability as a product attribute.

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Maria Kamargianni

Maria Kamargianni

Maria Th. Kamargianni received a Bachelor of Business Administration from the University of Macedonia in 2007. In 2009, she received a Master on Shipping, Trading and Transport with specialization in Transport. In January 2010 she started PhD studies at the Department of Shipping, Trade and Transport, at the University of the Aegean;

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Matthew Selove

Matthew Selove

Matthew Selove presented his paper, entitled "The Importance of Model Accuracy in Conjoint-Based Product Design" at the 2010 Sawtooth Software Conference while a student at the MIT Sloan School of Management. His paper derives game theoretic results demonstrating that, even if two conjoint models yield the same relative partworth estimates, the more accurate model

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Yun Ying Zhong

Yun Ying Zhong

Yun Ying is pursuing her master degree of hospitality and tourism management at the University of Central Florida. Her main research interests are in the economic and ecological impacts of tourism, tourism product innovation and development, and technology application in hospitality and travel industries.

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Yvonne Kohnle

Yvonne Kohnle

Yvonne is a 28-year-old PhD student in marketing at the University of Konstanz, Germany, which is situated next to the lovely Lake of Constance. Yvonne's research focus lies in the field of sustainability marketing and pricing strategies for sustainable products and services.

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Xinyi Ng

Xinyi Ng

Xinyi is pursuing her PhD at the Department of Pharmaceutical Health Services Research, University of Maryland Baltimore. Her research interests include the use of CBC and MaxDiff techniques to elicit patients’ preferences for different treatment modalities, particularly in the field of Rheumatology. She hopes that her work can eventually facilitate the incorporation of patient preferences into medical decision-making among patients, clinicians, payer and policy-makers.

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Tanja Eiff

Tanja Eiff

Tanja is going to complete her study at Johannes Gutenberg-University of Mainz in Germany this year. Her study path is Media Management (M.A.) and the main courses are media economics, communication and marketing. In addition to her study, she is working for ZMG Zeitungs Marketing Gesellschaft, the central German marketing organization of newspapers.

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Sarah Price

Sarah Price

Sarah is a PhD student in the Faculty of Management at Bournemouth University. The focus of her PhD is on Trust in Public Sector Foodservice. Her background of being a Nutritionist with both experience in Public Health and Hospitality has developed my interest in research in the catering industry.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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