Alvaro Enriquez & Andres Paredes
- Category: CBC
Alvaro Enriquez and Andres Paredes are completing their career in Industrial Engineering at the University San Francisco of Quito (USFQ) in Ecuador. The interest in the conjoint analysis research for their undergraduate work came up in one of the classes called New Product Development (NPD) where Conjoint Analysis (CA) is used in the process and the traditional method is applied. The lack of academic involvement in this kind of field in the country can give an opportunity to develop and improve tools like these in the industry.