Sawtooth Software: The Survey Software of Choice

Yannic Domigall

Yannic Domigall

Yannic is a 28-year-old Ph.D. student at the Institute of Information Management at the University of St.Gallen in Switzerland. He is attending the Ph.D. program “Business Innovation”.

His research is focused on service innovation in the context of smart energy products. Aim of his research project is to identify innovative service / product bundles on the basis of renewable energies building upon latest IT as an enabler of the smart grid. Yannic spends his leisure time with skiing or in the gym.

Yannic uses Sawtooth Software’s CBC module to analyze the needs of electricity consumers in Switzerland. The CBC module is used since a paper and pencil questionnaire is essential for his research making choice sets available to a broad audiance.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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