Orsolya is currently completing her PhD at the CNAM (Conservatoire National des Arts et Métiers) a major French University in Paris, in the innovation department.
In parallel to the PhD, Orsolya is a lecturer in two French Business Schools, where she teaches Marketing Innovation, European Business Culture and Marketing Prices. She also holds an innovative project manager position in the Automobile industry.
Orsolya is currently using the CBC, CBC/HB and the market simulator modules of Sawtooth Softwares to write her PhD thesis.
The goal of the paper is to study the impact of national culture on the perceived value of innovative product attributes, in the field of technological products.