Sawtooth Software: The Survey Software of Choice

Paul Maia

Paul Maia

Paul Maia is a second-year MBA student at Wharton majoring in Finance and Business Economics and Public Policy. Prior to joining Wharton, Paul graduated from the Instituto Superior Tecnico of the University of Lisbon with a MSc in Information Systems and Computer Engineering, and worked at McKinsey & Co. as a business analyst.

At McKinsey Paul focused on financial services, public sector, and heavy industry work throughout Europe, Africa, Latin America, Asia and North America. In parallel with his MBA, Paul is currently working at the US Department of Treasury with a focus on Retail Financial Services policy. Paul is a big wine fan and is certified as a WSET L2, and is a candidate for WSET’s L3.


Paul worked closely with Thomasz Karasek on this project.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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