George is a PhD researcher at the Nyenrode Business University in The Netherlands. He enjoys cycling with his bike in the beautiful flat Dutch landscape. He also likes to travel exploring new destinations.
In his research, George is going to investigate alternative investment preferences targeted to impact society. He wants to find out whether pension participants are willing to sacrifice some of the financial performance for extra social gains, and pension participants’ capacity of making consistent choices with regard to long term investments. His findings will contribute to the discussion for increasing participants’ involvement and influence in the design of the investment policy of pension funds. For the purpose of his research George is going to use Sawtooth’s choice based conjoint (CBC) analysis.