Gabriela Oliveira

Gabriela is a graduate student in Management of Faculty of Economics at the University of Coimbra, is currently half-way through her PhD in Sustainable Energy Systems of the MIT Portugal Program and she is a researcher for the Institute for Systems Engineering and Computers at Coimbra (INESC Coimbra).

The overall goal of her research is to understand the market evolution of Electric Vehicles in Portugal, taking into account that consumer preferences change with different market conditions. Therefore, she is using Sawtooth Software’s Choice-Based Conjoint Analysis to infer consumer preferences and identify which are the main attributes that consumers value when they decide to purchase a vehicle. In her spare time she likes to go to the cinema and have quality time with her family and friends.