Sawtooth Software: The Survey Software of Choice

Alyssa Martin

Alyssa Martin

Alyssa Martin is currently pursuing a doctorate in Educational Leadership from the University of North Dakota with a higher education emphasis. She is particularly interested in education policy issues—an interest spurred, in part, by her day job as director of Policy Services for the North Dakota School Boards Association. Martin’s dissertation will focus on the role Massive Open Online Courses are playing in the postsecondary education by surveying human resource managers throughout the United States on the acceptability of hiring job applicants with MOOC credentials.

This dissertation will use Sawtooth’s choice based conjoint and survey software to conduct this survey. In her spare time, Martin enjoys renovating her 1950’s atomic ranch home; tending to her “kids with four legs,” basset hound, Maddy, and cat, Penelope; and spending time with family. You may contact Alyssa with any questions regarding her research at This email address is being protected from spambots. You need JavaScript enabled to view it..

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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