Sawtooth Software: The Survey Software of Choice

Matthias Hirschvogel

Matthias Hirschvogel

Matthias is a DBA student at Alliance Manchester Business School. He finished his German diploma in Technology and Management at the Technical University of Munich (TUM) with a research stay at ETH Zurich.

The DBA is “research in action” meaning that it offers a chance to tackle existing business and managerial problems in a systematic way, using academic knowledge and theories. Therefore, this part-time doctoral program is the perfect link between academia and industry providing useful insights for both target audiences.

His research focuses on the impact of disruptive innovation on existing supply chain structures with a special focus on consumer behavior. Using Sawtooth´s adaptive choice-based conjoint analysis in combination with segmentation and simulation techniques helps to better understand German consumers and how to design more suitable products for today’s mobility needs.

If you want to learn more about his work, you are welcome to contact him by email This email address is being protected from spambots. You need JavaScript enabled to view it..



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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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