Sawtooth Software: The Survey Software of Choice

Xinyu Cao

Xinyu Cao

Xinyu Cao is now a Ph.D. candidate in Marketing at MIT Sloan School of Management. She will join New York University Stern School of Business as an Assistant Professor of Marketing in July 2017.

Xinyu’s research focuses on the area of quantitative marketing, with emphases on market research methodology, digital marketing, and social media. She conducts field experiments and structural modeling to analyze marketing phenomena, and develops game-theoretic models to optimize marketing strategies. In a recent paper, she developed a theory-based, cost-effective method to estimate the demand for new products using incentive-aligned choice experiments.

Before joining MIT, Xinyu received her B.S. in Mathematics and Physics from Tsinghua University and her M.S. in Industrial Engineering and Operations Research from University of California, Berkeley.

To learn more about Xinyu and her research, you are welcome to visit her personal website http://xinyucao.mit.edu/.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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