Sawtooth Software: The Survey Software of Choice

Cam Carlson

Cameron D. Carlson

Cam serves as both the Director of the Center for the Study of Security, Hazards Response and Preparedness (C-SSHRP) as well as the Homeland Security and Emergency Management (HSEM) undergraduate and graduate programs at the University of Alaska Fairbanks. Cam recently completed his PhD. (2017) and utilized Best Worst Scaling (BWS) and Total Unduplicated Reach and Frequency (TURF) in his investigation as to the workforce education needs for those employed within the homeland security and emergency management enterprise.

Cam continues to utilize the previously collected conjoint analysis data the from the research conducted to further examine workforce and educational demands for separate HSEM occupations and the differing needs by region.

Cam’s research interests beyond the integration of homeland security and emergency management education utilizing BWS and TURF analysis include, arctic security, human security, civil-military cooperation, homeland defense and security.

For more information about Cam, you can reach him at This email address is being protected from spambots. You need JavaScript enabled to view it.. Feel free to visit one of the following links:

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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