Sawtooth Software: The Survey Software of Choice

Amanda Belarmino

Amanda Belarmino

Amanda Belarmino is a PhD. candidate at the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston. She will be using Sawtooth Software to conduct a choice-based conjoint analysis to determine the willingness-to-pay of convention and meetings attendees for peer-to-peer accommodations, like Airbnb. The goal of her dissertation is to determine if peer-to-peer accommodations can help cities attract conventions and events when there is a lack of hotel rooms.

Amanda hold a Master’s Degree in Hospitality Management from the University of Houston and Bachelor’s Degree in Hospitality Management from Cornell University. Her research interests included revenue management, pricing, and consumer behavior in hospitality management, with an emphasis in peer-to-peer accommodations. She can be contacted at This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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