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Sascha Diegel

Sascha Diegel

Sascha is doing his M. Sc. in Industrial Engineering at Karlsruhe Institute of Technology (KIT), Germany. Before that, he got a B. Sc. in Industrial Engineering (specialization in electrical engineering) at Technical University of Ilmenau, Germany.

Currently, he is writing his Master’s thesis at the Karlsruhe Service Research Institute at KIT.

Sascha’s research focuses e-mobility-related services in Germany. Although technology took big steps and the German government offers monetary incentives for buying electric cars, e-mobility has not been socially accepted on a large scale yet. In the Master’s thesis, his approach to research is the assumption that services have a positive impact on the social acceptance of e-mobility. He is looking to identify the most relevant e-mobility service bundles to positively influence adoption of e-mobility in Germany.

The results of the thesis can be of value for authorities as well as for organizations. Organizations could use the results to adjust their service offerings or rather provide appropriate service bundles. Authorities, on the other hand, could use the results to promote appropriate service bundles or include the results into their general planning of e-mobility.

By making use of Sawtooth Software’s Adaptive Choice-based Conjoint Analysis (ACBC), Sascha wants to find out the research participants’ preferences for e-mobility-related services. The study that contains the ACBC will take place in a computer laboratory at KIT and include approximately 200 research participants. Especially because of the configurator section at the beginning of the ACBC the results will be of high interest in terms of preferred service bundles.

If you would like to know more about Sascha’s research topic, you can contact him via e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it..

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