Sawtooth Software was founded by Rich Johnson in 1983, shortly after personal computers burst upon the scene.
We believed PCs had a bright future in the collection and analysis of marketing research data, and over the
last three decades we have produced many successful software products for interviewing and data analysis.
Our analytical and survey interviewing systems are some of the most widely used in the world.
Sawtooth Software was the fourth most-used software (after SPSS, Excel, and SAS) among
respondents to a recent survey of 1500 registered users of
the American Marketing Association's website (source: Marketing News, Feb 1, 2005, p. 55).
Our tools are used over the Web, for CATI and CAPI interviewing, at conferences and trade shows, in mall intercept
facilities, and just about anywhere else that people are interviewed.
Conjoint/Choice Analysis is a popular marketing research technique used to investigate what features a new product should
have and how it should be priced. Independent studies have found that our conjoint systems are the most widely
used in the world.
Users of our software include Fortune 1000 companies in consumer and business-to-business markets, government
agencies, market research firms, and universities. These organizations use our software for product and pricing
research, social policy inquiries, epidemiological studies, academic investigations, and opinion polling.
Because our people have been pioneers in computerized data collection as well as the development of advanced
data analysis techniques, our products have set standards in their fields. Sawtooth Software's products are
not only powerful, but also easy to use. They make sophisticated research methods accessible to researchers
who are generalists rather than specialists in statistics.
Sawtooth Software hosts a well-respected research conference and software training workshops. The papers
presented at our conference are often cited in academic journals, books, and trade publications.
Sawtooth Software is a privately owned company located in Orem, UT.