Our most recent Sawtooth Software Conference on Quantitative Methods in Marketing Research was held in San Diego, California. The weather didn't cooperate as well as we had hoped (it was the first week of February and at least it wasn't snowing!). We tried a few new things this year, including offering an optional first day of tutorials. The demand exceeded our expectations and we expect to offer tutorials in the future.
We believe our research conference continues to fill an important role in our industry: providing a practical, yet rigorous forum focussing on the real-world application of quantitative methods in market research particularly conjoint analysis. Our next conference is planned for March, 2000 in Hilton Head, South Carolina (exact date to be determined). We will make an official call for papers soon, but feel free to begin working on a proposal right now.