Sawtooth Software: The Survey Software of Choice

Popular Conjoint Analysis Book Updated

Just this week we received 500 copies into the office of our "Getting Started with Conjoint Analysis" book, 3rd Edition, published by Research Publishers, LLC. This third edition offers the following changes from the previous work:

  1. New chapter on Menu-Based Choice
  2. New section on game theory within the market simulation chapter
  3. New "how conjoint analysis is used in industry" story by Bob Goodwin of Lifetime Products
  4. 17 new terms defined/explained in the glossary (glossary is now 62 pages)
  5. Updated conjoint analysis method usage and trends
  6. New section on alternative-specific attributes
  7. Expanded the chapter on MaxDiff to include a discussion of the pros and cons of anchored MaxDiff
  8. numerous small updates throughout the volume.

The cost for 3rd edition is $45 per book; but if you purchase from us directly in large quantities, we can offer a volume discount. Read more or order your copy at: Getting Started with Conjoint Analysis

For those of you who are not familiar with the book, it is a 234-page book with the following chapters:

  • Foreword (from First Edition) by Paul Green
  • Chapter 1: Managerial Overview of Conjoint Analysis
  • Chapter 2: How Conjoint Analysis Works
  • Chapter 3: Understanding the Value of Conjoint Analysis
  • Chapter 4: A Short History of Conjoint Analysis
  • Chapter 5: Choosing a Conjoint Method
  • Chapter 6: Formulating Attributes and Levels in Conjoint Analysis
  • Chapter 7: Sample Size Issues for Conjoint Analysis
  • Chapter 8: Traditional Conjoint Analysis with Excel
  • Chapter 9: Interpreting the Results of Conjoint Analysis
  • Chapter 10: Market Simulators for Conjoint Analysis
  • Chapter 11: Maximum Difference Scaling
  • Chapter 12: Adaptive Choice-Based Conjoint
  • Chapter 13: Menu-Based Choice
  • Chapter 14: How Conjoint Analysis Is Used in Industry
  • Glossary of Terms

Some of these chapters are available at no cost from our Technical Paper's library (due to a generous agreement by the publisher), but the full content is only available in the book.