The sixth Sawtooth Software Conference will be held August 20-22, 1997 in Seattle, Washington. The conference will again focus on Computer Interviewing and Analytical Methods for Marketing Research.
Some of the scheduled speakers and their topics are:
Joel C. Huber, Duke University
What We Have Learned from 20 Years of Conjoint Research: When to Use Choices Vs. Graded-Pairs Vs. Full Profile Ratings
Warren Kuhfeld, SAS Institute
Efficient Experimental Designs Using CVA Design Software
Dick Wittink, Cornell University and Bill McLauchlan, McLauchlan & Associates
Solving the Number of Levels Effect in Conjoint
Keith Chrzan, Boehringer Mannheim and Ritha Fellerman, IntelliQuest
A Comparison of Full- and Partial-Profile Best/Worst Conjoint Analysis
Joop Hox, University of Amsterdam
Overcoming the Problems of Special Interviews on Sensitive Topics: Computer Assisted Self-Interviewing Tailored for Young Children and Adolescents
Bryan Orme, Sawtooth Software and Mark Alpert, The University of Texas at Austin
Conjoint Validity for High-Involvement Purchases
Karlan Witt, IntelliQuest
Best Practices in Conducting Internet Surveys Online
Ray Poynter, Sandpiper, Inc.
An Alternative Approach to Brand Price Trade-Off
Sawtooth Conferences are professional rather than commercial activities. The focus of the conference is not about our software, and you do not need to be a Sawtooth user to attend (although clinics will be offered each day after the regular program for anyone desiring information about our products).
Registration is $600 until June 30, which includes breakfasts and lunches. After June 30, registration will be $650. Attendance will be limited to 200 participants, so we suggest that you register early to avoid disappointment.
To request registration and hotel information or with any other questions, contact Marilyn Stanford at 360/681-2300.