Update on Adaptive CBC
At the 2007 Sawtooth Software Conference, we presented our latest research into Adaptive CBC. Our current stream of research is a significant departure from earlier Adaptive CBC approaches we have tried and described at earlier conferences. And, we’re happy to say, this approach seems to work better than the traditional CBC for complex studies involving about five or more attributes. Importantly, respondents find the interview more engaging, realistic, and focused on levels more relevant to their choices.