We are pleased to announce that the 2007 Sawtooth Software Conference will be held October 15-19, 2007 at the Hyatt Vineyard Creek Hotel & Spa, in Santa Rosa, California. Our US-based research conference is held just once every 18 months. 170 people attended the last meeting.
We are interested in papers on a variety of subjects, including Web interviewing, market segmentation, scale development, customer satisfaction modeling, conjoint/choice analysis, MaxDiff, perceptual mapping, hierarchical Bayes methods, forecasting, pricing research, market simulations, and case studies. These papers need not involve Sawtooth Software's programs or approach.
In an effort to provide more balance to the program, we are encouraging papers that are not about conjoint/choice modeling. For all topics, we are eager to see evidence of managerial relevance, external validity, profit impact, etc.
Presenters receive a complimentary conference registration. To be accepted, a paper must show promise of being sufficiently practical to be of use to the least sophisticated members of the audience, while having enough substance to be of interest to the most sophisticated members. In addition to standard presentation slides, authors are required to submit a journal-quality written paper for publication in the Conference Proceedings.
We strive for the highest quality in our conferences. If your abstract is accepted, a member of the steering committee will review early drafts of your presentation and offer suggestions. Authors are expected to consider these suggestions conscientiously and rework their presentations as needed. Sawtooth Software reserves the right to remove any author from the program or proceedings that fails to meet deadlines or produce high quality work.
Sawtooth Software Conference 2007 Steering Committee Members are:
- Bryan Orme, Sawtooth Software
- Karlan Witt, Cambia Research Group
- John Wurst, SDR/University of Georgia
- Ken Deal, McMaster University