Sawtooth Software: The Survey Software of Choice

Sawtooth Software Cosponsors Bayes Conference

Sawtooth Software is pleased to be a corporate sponsor for the Bayesian Methods in Marketing – Tutorial and Conference, to be held in Linz, Austria, September, 19-21, 2005. The conference and tutorial will bring together leading practitioners and scholars in marketing that use Bayesian statistical methods.

Greg Allenby and Peter Rossi will be leading a tutorial on September 19-20. This two-day program will develop hands-on competence in applying Bayesian models and analysis to marketing research problems. The tutorial will provide an introduction to the theory behind modern Bayesian methods, and an introduction into R as a convenient programming environment.

The final two days will feature presentations on HB methods that have been accepted through an open call for papers. For more information on this event, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. or visit http://www.ifas.jku.at/.