Sawtooth Software: The Survey Software of Choice

General Online Surveys Take Front Seat

For some time, Sawtooth Software had invested most of its development effort toward conjoint analysis and advanced analytics. We'd done this quite successfully, and as a result, many of you have come to think of us as a "conjoint company." It may surprise some of you to know that Sawtooth Software's first interviewing product (Ci2, in 1983) was a general interviewing product. The majority of our revenues over the first decade of business came from general interviewing.

About two years ago, we turned our attentions back to general interviewing software, and focused on critical improvements to our CiW interviewing system (a component within our SSI Web platform). Our efforts have paid off--in fact, the new system has exceeded even our high expectations. Our users have been very impressed with the increased power and ease of use for SSI Web.

If you aren't using CiW for your general web interviewing, we think it is time that you consider whether CiW should be your principal interviewing platform.

Long-Time User Sounds Off

John Fiedler (Oreon, Inc.) has been a longtime user of our products, and brings a wealth of experience and perspective to the table. He is currently using SSI Web (CiW) to conduct a complex study with piping, list-building, and challenging skip patterns. Here's what John has to say about SSI Web v5:

"Version 5 of CiW has been worth waiting for and more than well worth paying for. It's been almost 20 years since we first used Ci2; then there was Ci3 through the 1990s. The early versions of CiW were a step forward in moving many of us from CAPI interviewing onto the Web. But those same early versions were a step backwards in terms of control and flexibility."

"Despite my long commitment to Sawtooth Software, I was forced to use other Web-based interviewing software to field complex studies on the Internet. No longer. Version 5 of CiW seems to offer unlimited flexibility and control. Fifteen hours of work produced a questionnaire with 1,100 data fields and over 60 pages; last year, a similar project took a month to program using competitive software. The upgrade paid for itself in a day."

Download a Trial Copy Today!

You can download a functional, demo version of SSI Web from www.sawtoothsoftware.com/downloads.shtml

The demo includes a step-by-step tutorial, on-line help, and an extensive manual (.PDF format).

"Constructed Lists" Added to CiW v5

With the release of v5, our general online interviewing software has taken a huge leap forward in usability and power. Those who have used our general interviewing software through the 1990s (Ci3) will recognize the term "constructed lists."

Survey questions often display lists of brands or other response options that we might generically refer to as lists. Some lists of response items are always presented in a fixed order, such as the standard:

Definitely would
Probably would
Might or might not
Probably would not
Definitely would not

In other lists, we might want to randomize the order of presentation, to control for order effects. CiW of course can randomize presentation order for lists.

Which cities do you enjoy visiting? (select all that apply)

Seattle, WA
New York City, NY
San Francisco, CA
New Orleans, LA
Chicago, IL

With "constructed" (dynamic) lists, we can present a new list of response options to respondents, based on answers given to a previous question, such as:

Q1. Which cities do you enjoy visiting? (select all that apply)

Seattle, WA
New York City, NY
San Francisco, CA
New Orleans, LA
Chicago, IL

Q2. Of those cities you have visited, which is your favorite to visit?

Seattle, WA
San Francisco, CA
New Orleans, LA

The list for Q2 is constructed "on the fly," based on answers to Q1.

This is just one example of how constructed lists may be used. Constructed lists may be developed using a variety of conditions, such as list items chosen or not chosen in a previous question, high or low ratings, forced inclusion, or probabilistic inclusion.