Sawtooth Software: The Survey Software of Choice

Sawtooth Solutions #20: 2004 Summer

User Experiences: Using SSI Web CAPI Module to Gain the Advantages of Online Interviewing Offline

Sawtooth Software has an ongoing, open invitation for users to submit stories regarding innovative ways they are using our tools. The following represents one such story, submitted by Cory Schwartz, President of ConsumerQuest.

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User Experiences: How to Marry People, Prototypes, and Adaptive Conjoint

Sawtooth Software has an ongoing, open invitation for users to submit stories regarding innovative ways they are using our tools. The following represents one such story, submitted by Thomas Klobucar, Director of Research, Vernon Research Group.

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CPM Perceptual Mapping Software Upgrade Coming

Perceptual maps help managers understand how products are perceived with respect to their strengths, weaknesses, and similarities relative to one another. By way of a two-dimensional picture, perceptual maps can summarize a great deal of information about brands and attributes. This time-proven tool helps managers picture and develop effective strategies for product positioning.

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