We are pleased to announce a new workshop called "Conjoint Analysis: Techniques and Best Practices" to be held November 3-4, 2003, Dallas, TX. In this workshop, Tom Pilon, Ph.D. will offer a comprehensive review of the three main methods of conjoint analysis: traditional full-profile conjoint, Adaptive Conjoint Analysis, and Choice-Based Conjoint. A bonus 2-hour session on perceptual mapping will be given at the end of the workshop.
This workshop is intended for those that are relatively new to conjoint analysis techniques, and would like a practical and intuitive introduction to the topic with an overview of the main conjoint techniques used in practice.
Emphasis will be on essential concepts and motivations behind these techniques. The discussion will mainly be conceptual, but some math is unavoidable. The class is organized as part lecture, part group discussion. Tom will share examples from his personal practice, emphasizing practical research problems and solutions.